Reward-first goal systems for actual humans

You deserve
a sticker.
Full stop.

No streaks. No shame. No pretending consistency is a personality trait. Just visible progress, dopamine on demand, and the radical permission to try without spiralling.

Join the waitlist Our philosophy

"Reward Me, Regardless — regardless of whether I show up or I don't. Because I am human and I am imperfect. And that is perfection in itself."

— The Reward Me, Regardless Manifesto

The philosophy

This is not a productivity brand.
This is an anti-perfection brand
that happens to make you more productive.

You have tried the apps. You have tried the planners. You have tried streaks, habits, "just five minutes", accountability partners, and the premium planner you bought in January that is still wrapped in plastic.

You didn't fail. You were using the wrong system. One designed around consistency as a moral virtue rather than a neurological preference.

We designed around you instead. Undated. Non-linear. Celebrating the attempt, not the streak. Because a gap in your tracker isn't failure — it's Tuesday.

  • Visible progress
  • Relief from streak anxiety
  • Dopamine reinforcement
  • Permission to try
  • Low-pressure accountability
  • Completion rituals

Shop

Two products. Zero pressure. Join the waitlist for early access.

32-Day Reward-First Goal Tracker Kit
32-Day Tracker star sticker sheets
32-Day Tracker kit contents
32-Day Tracker in use
32-Day Tracker detail

Flagship ★

32-Day Goal Tracker

Undated. Tracks 32 occurrences, not 32 days. Three sheets maximum, running simultaneously. 18mm matte stickers in burnt mustard — larger than school stickers, more satisfying than your entire morning routine.

Pick three bare minimum goals. Drink water. Take vitamins. Leave the house. Award yourself accordingly.

Join the waitlist for early access →
Annual Wall Planner in earthy tones
Wall Planner close up
Wall Planner sticker sheet
Wall Planner displayed on wall

Annual Edition

2027 Wall Planner

The only dated product in the range. Premium matte paper. Large boxes. Colour-differentiated weekends. Thirteen sticker colours, no assigned meanings, no rules, no minimum usage required.

If March gets one sticker and June gets fourteen, that is a perfect year.

Join the waitlist for early access →
Hayley, founder of Reward Me, Regardless

Hayley, Founder — built during maternity leave, tested in the chaos.

Our story

I quit the app.
Then I built the thing the app should have been.

I quit the app on a Tuesday. I'd maintained a 47-day streak. Missed one. Didn't open it again for three months.

I wasn't broken. The app was just designed to make me feel like I was.

Reward Me, Regardless started during maternity leave. I had a toddler, a newborn, and approximately zero hours of sleep. I was relocating internationally at the same time, because apparently I enjoy chaos. The idea of a 30-day habit challenge or a streak tracker was genuinely funny to me. The minimum was always the bar. Not because I lacked ambition; but because I was living in the real world and the real world is not optimised for streaks.

I needed something that would give me a star for answering the scary email. For eating a real meal. For surviving Tuesday. Something that tracked what I actually did; not what I failed to do.

Nothing like that existed. So I made it.

The system is backed by behavioural science I read during feeds at 3am; habit research, dopamine cue literature, the psychology of shame and self-forgiveness. The stickers are not an afterthought. The permission slip is not fluff. Every design decision is intentional and grounded. The product looks fun. It is also doing very specific psychological work.

It is self-improvement without the anxiety. Progress without the pressure. A star, regardless.

— Hayley, Founder

Backed by science

The system is grounded in peer-reviewed research on habit formation, dopamine cue-reward cycles, and the psychological cost of streak-based tracking. References include Lally et al. (2010), Deci, Koestner & Ryan (1999), and Schultz, Dayan & Montague (1997).

Sound familiar? You're in the right place. Join the waitlist

The writing

Habit psychology,
read at 3am between feeds.

The Substack is where the manifesto lives in long form. The behavioural science behind why streak apps fail, why stickers work, and what "bare minimum" actually means when you're exhausted and just trying to get through the week.

  • Why streak-based apps are a retention mechanism, not a habit formation tool
  • The neuroscience of rewarding yourself before you feel ready
  • What peer-reviewed habit research actually says about consistency
  • On imperfect tracking and why gaps are data, not failure
Read on Substack

Arrives sporadically. Intentionally. That's the whole point.

"The goal is not consistency. The goal is to keep coming back. The system was designed for the version of you who does not show up every day."
— Reward Me, Regardless Manifesto

Newsletter

The newsletter that arrives
whenever it arrives.

Sporadic. On-brand. Coupon codes, early access to limited editions, and the occasional reminder that you are doing better than you think.

Unsubscribe any time. No hard feelings. That's also on-brand.

FAQ

Questions you were going to ask anyway.

The tracker is occurrence-based, not date-based. It tracks 32 instances of you doing a thing — not 32 consecutive days. You can run up to three trackers at once (three different goals). There are no pre-printed dates, no habit names, no minimum number of stars required. You set the goal, you award the star, you decide when it's earned. The permission slip in the box handles the rest.
12 tracker sheets, 4 pages of star stickers (approximately 435 stars total), vinyl stickers, a manifesto card, a goal inspiration card, a permission slip, a how-to card, and Post-it notes. Packaged in kraft — zero plastic, FSC-preferred materials.
Most habit trackers are built around streaks. Streaks are a retention mechanism for apps, not a habit formation tool. When you break a streak, the system punishes you — and most people don't return. This system has no streaks, no pre-printed habits, no correct number of stars, no failure state. A gap in your tracker is an honest record of a life being lived. The design accommodates this because the evidence says it should.
Yes. Themed kits are in development — including Dopamine Overdose, Bare Minimum Club, Postpartum Not Post-Person, Workplace Survivor, and more. Each has its own palette, permission slip, and goal inspiration list. The Wall Planner comes in five colourways. Join the newsletter for early access when they drop.
Not live yet — but close. Join the waitlist to get notified the moment the kit is available, plus early access pricing when we launch.
The Wall Planner is the only dated product in the range — 24x36", premium matte paper, large day boxes, colour-differentiated weekends. It ships with matched sticker sheets and a Reward Contract insert. The tracker is undated and occurrence-based. The planner is annual and date-anchored. Different tools, same philosophy: no rules for the stickers, no minimum usage required, no correct way to use it.

Sticker downloads

Digital stickers for your socials.

Each themed tracker pack includes a QR code that unlocks a matching set of PNG stickers — sized for Instagram Stories, WhatsApp, and wherever else you want visible proof you showed up.

Scan the QR code inside your pack to access your sticker download page.

Coming soon

32-Day Tracker Kit

The flagship. Star yourself for trying. Star yourself for stopping. Star yourself for coming back.

Stickers unlock via QR code in pack

Coming soon

Postpartum Kit

Your baby is still alive. You changed them. You fed them. That is absolutely a sticker moment.

Stickers unlock via QR code in pack

Coming soon

Bare Minimum Club

You showed up. Barely. That counts. Here is your star and we mean it.

Stickers unlock via QR code in pack

Have a pack but no QR code yet? Join the newsletter to be notified when downloads go live.